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For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook ... |
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Designed to bridge the gap between theory and practice, this successful book is regarded as "the bible" in trading ... |
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When scholars write the history of the world twenty years from now, and they come to the chapter "Y2K to ... |
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The book that shows how to get the job done and deliver results . . . whether you’re running an ... |
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Imagine a workplace where everyone chooses to bring energy, passion, and a positive attitude to the job every day. Imagine ... |
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Jim Collins Answers the Social Sector with a Monograph to Accompany Good to Great. 30-50% of those who bought Good ... |
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The Challenge Built to Last, the defining management study of the nineties, showed how great companies triumph over time and ... |
| SPIN Selling |
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The international bestseller that revolutionized high-end selling! Written by Neil Rackham, former president and founder of Huthwaite corporation, SPIN Selling ... |
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The New York Times Bestseller! Learn how to keep your cool and get the results you want when emotions flare. ... |
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As the long-time best-seller, Garrison has helped guide close to 2 million students through the challenging waters of managerial accounting ... |
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Horngren’s Cost Accounting defined the cost accounting market and continues ... |
| Financial Management : Theory and Practice with Thomson ONE (Harcourt College Publishers Series in Finance) |
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This text remains the only text in the market that presents a balance of financial theory and applications. The authors ... |
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| Successful Manager's Handbook: Develop Yourself, Coach Others |
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Written by the business world's new gurus, "Blue Ocean Strategy" continues to challenge everything you thought you knew about competing ... |
| Investments |
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This latest edition of Investments continues the legacy of excellence established in previous versions. Chapters on behavioral finance, arbitrage pricing ... |
| International Marketing |
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This text continues to dominate the field of International Marketing. Its long standing tradition as the market leader is strengthened ... |
| Crafting and Executing Strategy : The Quest for Competitive Advantage - Concepts and Cases (Strategic Management: Concepts and Cases) |
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Before I became “Phil Town, teacher of investing principles to more than 500,000 people a year,” I was a lot ... |
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| The Official Guide for GMAT Review, 11th Edition |
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When sales executives say, "we have great service," "we are customer centric," or "our offerings are the best," - they ... |
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The 11th edition of this popular text continues to build on four major marketing ... |
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Leadership in Organizations focuses on effective leadership in organizations through both theory and practice. This book explains and critiques the ... |
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Whether challenged with taking on a startup, turning a business around, or inheriting a high-performing unit, a new leader's success ... |
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How to speed up business processes, improve quality, and cut costs in any industry In factories around the world, Toyota ... |
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