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The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

Amazon ASIN: 1591840562 LowestNewPrice CurrencyCode USD LowestNewPrice FormattedPrice $13.59 LowestUsedPrice CurrencyCode USD LowestUsedPrice FormattedPrice $10.83 LowestCollectiblePrice CurrencyCode USD LowestCollectiblePrice FormattedPrice $26.95 TotalNew 47 TotalUsed 44 TotalCollectible 6 TotalRefurbished 0

Product Details

Author Guy Kawasaki Binding Hardcover DeweyDecimalNumber 658.11 EAN 9781591840565 Edition 1 Format Illustrated ISBN 1591840562 Label Portfolio Hardcover Type Original Language Type Unknown Type Published CurrencyCode USD FormattedPrice $26.95 Manufacturer Portfolio Hardcover NumberOfItems 1 NumberOfPages 226 ProductGroup Book PublicationDate 2004-09-09 Publisher Portfolio Hardcover ReleaseDate 2004-09-09 Studio Portfolio Hardcover Title The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

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Product Description
What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing maven of Apple Computer, provides the answers.

The Art of the Start will give you the essential steps to launch great products, services, and companies—whether you are dreaming of starting the next Microsoft or a not-for-profit that’s going to change the world. It also shows managers how to unleash entrepreneurial thinking at established companies, helping them foster the pluck and creativity that their businesses need to stay ahead of the pack. Kawasaki provides readers with GIST—Great Ideas for Starting Things—including his field-tested insider’s techniques for bootstrapping, branding, networking, recruiting, pitching, rainmaking, and, most important in this fickle consumer climate, building buzz.

At Apple, Kawasaki helped turn ordinary customers into fanatics. As founder and CEO of Garage Technology Ventures, he has tested his iconoclastic ideas on real- world start- ups. And as an irrepressible columnist for Forbes, he has honed his best thinking about The Art of the Start.

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